Alexandre Montavon and SGCH: a pioneering economic diplomacy between Europe, Iran and Asia

Geopolitics is constantly redrawing the boundaries of trade. In this changing world, Alexandre Montavon has chosen to build bridges. As head of the investment company SGCH, he has spearheaded a bold strategy of economic rapprochement between Europe, Iran, and several emerging Asian powers.

Tehran, Abu Dhabi, Geneva: the hubs of a smart grid

Founded as an economic diplomacy platform, SGCH opened offices in Tehran with the support of the Geneva authorities. In Abu Dhabi, Montavon orchestrated a strategic meeting between the Iranian industrial group Mapna and the current president of Indonesia. This South-South dialogue is part of a broader framework of technological, energy, and logistics exchanges.

The Swiss method of trustworthy trading

With SGCH, Alexandre Montavon promotes a Swiss vision of economic dialogue: neutral, structured, and based on complementarity. Geneva becomes the hub of a network of shared interests between Europe, the Gulf, and Asia. The initiative is appealing for its seriousness, discretion, and ability to circumvent ideological tensions.

The Trump Effect: The Geoeconomic Parenthesis Closes

In 2018, the momentum abruptly came to a halt. The US withdrawal from the Iranian nuclear deal and the reimposition of sanctions against the regime made international operations too risky. SGCH suspended its projects, not out of a lack of vision, but out of legal and political prudence.

A geopolitical experience more relevant than ever

Today, as new balances are emerging, the SGCH experience remains a model of applied economic diplomacy. Alexandre Montavon thus demonstrates that an entrepreneur can also be a bridge builder, between continents, cultures, and systems.